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Email Marketing Tips for Small Business 2022

Today we will know what email marketing is. Email Marketing Tips and Tricks. How does it work? 


What is Email Marketing?

Email marketing is a method of sending commercial messages to some group of people, using email. When you send an email to your current customer or perfect audience that could be considered email marketing. 

Through email marketing, you can send your product advertisements, request business, solicit sales or donations, or whatever you want.

Email marketing is a part of Digital Marketing. In digital marketing, there are many sections or parts. Email marketing is one of them and the most popular way as everyone checks their mails every day. So if you can collect the right audience or customer email you can generate leads or profits for your business, products, and services. 

Email marketing is a classic & high profitable way to do digital marketing. 

Usually, in email marketing, most of all make some mistakes & don’t know the right way to do it. So let’s see and know some tips on email marketing.


Advantages of Email Marketing

Email marketing is a popular marketing way of digital marketing and a popular marketing tool for businesses partly because it forces the user to take some kind of action; until you read, deleted, or archive the email, it will sit in your inbox. It is also the most cost-effective tool available in the market. You can promote your business, services, and products to your perfect customers without any payment.


You will get three options in your email.

  • Primary
  • Social
  • Promotions

In the promotion section you will see every type of promotional mail of any services, offers and so on. 

So you can promote your service, products, and business and also can lead generation through this marketing.


DIGITAL MARKETING & the Truth of Marketing

Email Marketing Tips

Some tips to write better email subject lines.

Email marketing success starts with strong subject lines. It’s one kind of first impression. I hope you’ve heard that the first impression is the last impression. 

So when your recipient will see that the subject line is attractive then they will open it or will click on it, otherwise not.

According to some research “Among the email recipients, 33% recipients open email based on the subject line alone.” 

  • So you should write a good subject line as much as you can and It has to be relevant to your email goal.
  • Check Every Subject Line of your emails Before Delivery
  • In the sender field Always use a real person’s name
  • Powerful words Use in your email. 

Use powerful words, not complicated words. Like attractive words. Which words will attract your recipient or audience.

  • Use Numbers and Stats

According to some studies, including a number or stats can increase clicks and replies to your email. Like you can use an interesting stat or percentage or interesting images for promotions.

  • Use of Preview Text in Your Email

See text shows up in some email customers after the headline. Normally, this space will be loaded up with duplicates from the email itself, if no see text is indicated. Leaving it clear is a botched chance, however, as it offers an opportunity to give your title more setting.

  • Encourage readers to reply

Write your email this way, so that your readers will reply to your emails. Make your emails attractive to your readers.

  • Use Emojis into your emails

Emojis can make it more than just fun. It can actually help to open emails. 

In fact, according to Kim Courvoisier (formerly from Campaign Monitor), “those who are using emojis have seen a 56% increase in their unique open rates.”


Benefits of Email Marketing

  • Build credibility
  • Increase Better brand recognition
  • Boost your sales
  • Make stronger customer relationships
  • Optimize your time and budget. Because it’s free.
  • Metrics to learn what works with your business.
  • You can increase traffic to your website
  • Build excitement


So I hope you can understand the importance of email marketing for business. And you know that today everyone depends on the internet. So that’s why digital marketing became popular nowadays. Digital marketing for beginner businesses is very important.

Email marketing is a popular way of digital marketing. 

If you need email marketing service or any kind of digital marketing services, like facebook marketing, email marketing, youtube marketing  for your business. You can contact us.


Foresight IT is the best IT Company in Bangladesh. We provide every kind of IT service like, 

  • Digital marketing services, 
  • SEO, 
  • Social media marketing, 
  • Website maintenance, 
  • Website development, 
  • Apps development,
  • Animation Video Making.

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