The truth is, digital marketing is less about “digital” and more about “marketing,” largely because digital marketing has come of age. If you’re new to digital marketing, it may feel overwhelming to think about mastering all the online marketing tactics used in digital marketing. At Digital Marketer, our objective is to clear the confusion about the tactics that work and how to use them to grow your business. The importance of creating and using a digital marketing plan to support digital transformation and company growth where do you start if you want to develop a digital marketing strategy. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers. The Ultimate Guide to Digital Marketing doesn’t present hype about the latest flashy tactics in marketing—digital or otherwise. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Instead, this resource covers foundational disciplines such as content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about. Digital marketing encompasses all marketing efforts that use an electronic device or the internet.